Guest Blog: Outreach, Recruitment and Retention Working Group Tips

Spring Clean your Recruitment and Retention with Free Resources

By Anna Benbrook OR&R Working Group Member

When we think of marketing and communications, usually our mind goes to large teams in swanky ad agencies that are incredibly expensive, but that does not have to be the case. There are several free resources to assist with making your outreach recruitment and retention stand out among the rest. Not sure where to even start? Well, then this article is for you!

Inspiration

One of the hardest things for most is where to even start. Inspiration can come from several places, but one of the best places I have found is designspiration.net. This website is like Pintrest in where you can sign up and save images that you enjoy. Type key terms into the top bar and get hordes of images which represent the idea searched. For a lower key resource, I also encourage using Google Images, or my absolute favorite thing is to take photos of beautiful design, art, colors in my world and save them in my phone under an ‘inspiration’ folder to come back to. If you have a great layout and design in mind but cannot decide what colors would work well together, use color.adobe.com to see pre-created color mood boards or even make your own.

Photos

They say a picture is worth a thousand words, so why not step away from the dated clip art and start to use some images that can convey real meanings? Stock images can be pricey if you purchase them outright, but there are several resources on the web that allow you to use beautiful and high-quality photos that are free from copyright restrictions.

Here are some sites to check out – just be sure to read their guidelines as some may require credit attributed to the artist:

  • publicdomainarchive.com
  • publicdomainpictures.net
  • stocksnap.io
  • freeimages.com
  • kaboompics.com
  • pixabay.com
  • freenaturestock.com

Graphic Design

Not all beautiful flyers were designed on expensive programs with professional graphic artists. Though the professionals do hold a lot of weight, you still can achieve beautiful things on a limited budget. One very popular, and very free, resource is www.canva.com. With this website, you can design flyers, social media posts, presentations, and so much more using stunning layouts and beautiful design elements. It is also simple to learn but if that still makes you nervous, there are great tutorials online (e.g. bit.ly/2p48I3Q) that can walk you through.

Another great tool comes in the form of bringing words to life in what is known as infographics. You may have never heard of that phrase before but have probably seen them everywhere. For a lot of individuals, numbers and data are words are best communicated in picture form which is where an infographic comes to play. Check out www.visme.co and www.piktochart.com to see how you can incorporate them into your recruitment and retention plans!

Typefaces aka Fonts

I’m going to end this article with one last resource that will help spice up your materials. Different typefaces can spice up your material, but make sure you do not go overboard. The rule of thumb is to not use more than 2 ‘families’ of typefaces. If that doesn’t mean too much to you then keep it more like do not use more than 2 different typefaces. Use a fun and engaging (but legible) one for your title, then simple clean ones for the details. You are not limited to the ones provided on your computer as there are a lot of free resources such as fonts.google.com, fontsquirrell.com, dafont.com, and 1001freefonts.com – of course, check with your IT team before installing.